Customer experience
- Branded ordering storefront
- Customer accounts and saved care preferences
- Recurring pickups and memberships
- Real time order status
- Credits, promotions and referrals
- Commercial account ordering
Platform blueprint
One laundry operating system instead of a pile of disconnected tools.
On The Way Platform is being designed for independent laundromats and multi location operators that want modern customer experiences without losing control of their brand or customer relationships.
Pickup and delivery
- ZIP and polygon service zones
- Capacity aware pickup windows
- Own fleet dispatch
- Driver manifests and proof of service
- Customer tracking
- Route profitability signals
Production
- QR bag chain of custody
- Verified weight workflow
- Washer and dryer assignment
- Pressing queue
- Quality control
- Exception and rewash queues
Revenue
- Versioned pricing books
- Subscriptions
- Commercial volume pricing
- Service zone pricing
- Marketplace distribution as an option
- Contribution margin reporting
Enterprise controls
- Multi location permissions
- Audit history
- Approval controls
- API keys and webhooks
- Custom domains
- Exportable business data
Store operations roadmap
- Counter order and POS workflows
- Bag and garment label printing
- Barcode scanning
- Cash drawer and shift controls
- Compatible machine integrations
- Branded mobile experiences
Built to stay flexible
Use your own brand. Add the marketplace only if you want it.
The software channel and the future On The Way consumer marketplace are separate. Operators can run their own storefront without giving marketplace commission on customers they acquired themselves.
Direct channel
Your domain, your brand, your customer relationship and your operating rules.
Software subscription modelMarketplace channel
Optional distribution for orders generated by the On The Way consumer network.
Commission only on marketplace origin