Silicon Valley level laundry software without Silicon Valley level pricing.
A connected operating system for online ordering, pickup and delivery, wash and fold, pressing, commercial accounts, memberships, staff workflows and customer communication.
One operating system from storefront to delivery.
The goal is not another generic website builder. The goal is to connect customer acquisition, operations, payments, production, routes and retention.
Own your customer
Your branded storefront, your customer relationships and your service rules stay under your control.
Run delivery intelligently
Service zones, pickup windows, route capacity and customer tracking live in the same operating system.
Track every bag
QR based chain of custody follows the order from pickup through processing and return.
Grow recurring revenue
Memberships, commercial accounts, recurring pickups, promotions and retention tools are built into the platform.
Your own customers should not feel like platform customers.
Laundromats can use On The Way as software under their own brand. Marketplace participation is separate and optional.
Customers who order from your website or custom domain stay in your direct channel. The operator pays the selected software subscription.
No marketplace commissionOperators can opt in to receive new orders generated by the On The Way consumer network when the marketplace launches.
12% target fee on marketplace originated ordersMarketplace partner interestEverything included. Better economics as you grow.
Launch
Start with the complete OTW operating system and a higher platform transaction rate instead of a monthly software bill.
- POS, online ordering and customer accounts
- Pickup, delivery, OTW Dispatch and route optimization
- Workforce, time clock, scheduling, titles and permissions
- Memberships, commercial accounts, CRM and marketing
- Machine, payment, accounting, payroll and delivery integrations
Growth
The same complete platform with better economics as order volume grows.
- POS, online ordering and customer accounts
- Pickup, delivery, OTW Dispatch and route optimization
- Workforce, time clock, scheduling, titles and permissions
- Memberships, commercial accounts, CRM and marketing
- Machine, payment, accounting, payroll and delivery integrations
Scale
The complete platform with lower transaction economics for larger and multi-location operations.
- POS, online ordering and customer accounts
- Pickup, delivery, OTW Dispatch and route optimization
- Workforce, time clock, scheduling, titles and permissions
- Memberships, commercial accounts, CRM and marketing
- Machine, payment, accounting, payroll and delivery integrations
Founding operator pricing is a proposed launch structure and should be finalized before paid partner onboarding opens.
The feature advantage should come from intelligence, not clutter.
On The Way can combine tools operators usually buy separately, while adding profitability controls that are specific to pickup, processing and delivery laundry.
Customer growth
SEO ready local storefrontSubscriptions and recurring pickupsPromotions, referrals and creditsCommercial lead and account workflowsOperations
Capacity aware pickup windowsQR bag custody and assemblyWasher, dryer and presser workflowSLA risk and exception queuesProfitability
Route contribution marginRevenue per route mileLabor and machine cost modelingAutomatic unprofitable zone controlsEnterprise
Multi location permissionsAudit history and approval controlsAPI and webhook architectureData export without lock inUse the platform. Keep your brand.
Start with one location and expand when the economics make sense.